Applications

The Applications tab under /app/ppc lists one row per publisher. Search by name, email, website, or business name, and filter publishers by review status. Each row shows the verticals they are applying for, review score, primary source, website, and when they last applied.

Click Review to open the publisher's review page, where each pending vertical has Approve, Quick Approve, and Reject actions.

Use Quick Approve on a pending vertical when you don't need to override the offer's default payout. It accepts the publisher, mints a tracking number, and (when applicable) returns the RTB endpoint + secret in the success toast. Bulk approve is also available after selecting publishers.

Approved rows have a Pause / Resume action in the row's ellipsis menu. Pause opens the shared dialog with a Release tracking number toggle (off by default, so a pause keeps the number) and an optional notify-publisher email. Rejecting an application sends the publisher either a terminal "Browse other offers" email, or a "reviewer asked for more info" email with an Edit & Resubmit link, depending on which path you chose.