Pay Per Call
Run or participate in pay-per-call campaigns with CallScaler's PPC marketplace.
What is Pay Per Call?
Pay Per Call (PPC) is a performance marketing model where advertisers pay publishers for each qualified phone call generated. CallScaler's PPC platform connects businesses who want phone leads (advertisers) with marketers who can generate them (publishers).
PPC Admin (For Advertisers)
The PPC Admin addon ($49/mo) lets you create and manage pay-per-call campaigns:
• Create campaigns with specific criteria (service area, hours, call duration requirements)
• Set per-zip-code pricing (pay different amounts for calls from different areas)
• Manage publisher applications and approvals
• Track qualified calls and payouts
• Review call quality and dispute questionable calls
PPC Offers (For Publishers)
The PPC Offers addon (free) lets you browse and apply to pay-per-call campaigns in the CallScaler marketplace:
• Browse available campaigns with payout details
• Apply to campaigns that match your traffic
• Get dedicated tracking numbers for each campaign
• Track your earnings and call quality
• Get paid for qualified calls that meet campaign criteria