Lead Generation

JRG Agency

JRG Agency specializes in lead generation for home service companies, running Google Ads and Meta campaigns that drive phone calls to local contractors across the US.

Lead quality improvement

-40%

Cost per qualified lead

95%

Client retention

8,000+

Calls tracked monthly

The Challenge

JRG was generating thousands of calls per month but had no way to distinguish qualified leads from spam, wrong numbers, or tire-kickers. Clients were paying for call volume, not call quality — leading to churn.

The Solution

They implemented CallScaler's AI lead qualification on every campaign. Each call is transcribed, scored 0–100, and categorized automatically. JRG set up postback rules to only send qualified leads (score 70+) as conversions to Google Ads.

AI scores every call 0–100 for lead quality automatically
Only qualified calls (70+) sent as conversions to Google Ads
Client portal gives transparency into call quality
Weekly automated reports with quality breakdowns

The Results

By filtering conversions to qualified calls only, Google Ads bidding algorithms optimized for real leads. Cost per qualified lead dropped 40%, and client retention improved dramatically because they were getting better leads.

“CallScaler's AI scoring helped us identify which campaigns actually produce qualified leads — not just calls. Our clients finally trust the numbers.”

Jessica Grant

Founder, JRG Agency

Ready for similar results?

Start free and see the difference CallScaler makes in your first week.

Get Started Free